Holy crap, Dharmesh Shah (hubspot founder) is a side project genius, he literally just created a wordle clone and got it to 9 1/2 million impressions and now has an average engagement time of 14 minutes https://www.youtube.com/watch?v=GfASdLlDYQM (go to 33:32)
“Too many people think they are measuring twice and cutting once when they are really just measuring all the time” favorite quote from this one https://www.youtube.com/watch?v=HuytSzVYEpA